After spending two years attempting to overhaul its hypersexualized image in a bid to regain cultural cache, Victoria’s Secret looks to move away from its “woke” rebrand.
The lingerie company’s revenue is expected to hit $6.2 billion, down about 5% from the previous year and well below $7.5 billion in 2020.
Victoria’s Secret attempted to overhaul its image by having Megan Rapinoe as a brand ambassador and launching campaigns with transgender and plus-size models in a bid to promote body positivity and inclusivity.
Going forward, they hope to fuse their inclusiveness with sex appeal.
“Sexiness can be inclusive,” brand president Greg Unis recently told CNN. “Sexiness can celebrate the diverse experiences of our customers, and that’s what we’re focused on.”
Victoria’s Secret brought back their famed fashion show, which was retired in 2018, but rebranded it as Victoria’s Secret: The Tour ’23, a documentary/fashion show hybrid that premiered on...
The lingerie company’s revenue is expected to hit $6.2 billion, down about 5% from the previous year and well below $7.5 billion in 2020.
Victoria’s Secret attempted to overhaul its image by having Megan Rapinoe as a brand ambassador and launching campaigns with transgender and plus-size models in a bid to promote body positivity and inclusivity.
Going forward, they hope to fuse their inclusiveness with sex appeal.
“Sexiness can be inclusive,” brand president Greg Unis recently told CNN. “Sexiness can celebrate the diverse experiences of our customers, and that’s what we’re focused on.”
Victoria’s Secret brought back their famed fashion show, which was retired in 2018, but rebranded it as Victoria’s Secret: The Tour ’23, a documentary/fashion show hybrid that premiered on...
- 10/19/2023
- by Zach Ament
- Uinterview
Victoria’s Secret is a global brand, and it wants to show viewers exactly where the inspiration for its newest cutting-edge designs comes from. “Victoria's Secret: The Tour '23” will do just that, giving audiences a fashion show like they’ve never seen when it debuts on Prime Video on Tuesday, Sept. 26. “The Victoria's Secret Fashion Show” may be gone from TV airwaves, but fans can watch its next evolution on streaming! You can watch with a 30-Day Free Trial of Amazon Prime Video.
How to Watch Victoria's Secret: The Tour '23 When: Tuesday, September 26, 2023 Where: Amazon Prime Video Stream: Watch with a 30-Day Free Trial of Amazon Prime Video. 30-Day Free Trial$8.99 / month amazon.com About Victoria's Secret: The Tour '23
“Victoria’s Secret: The Tour ‘23” will take viewers around the world, as the company seeks to deliver a project that’s part documentary and part stunning fashion show. It’s...
How to Watch Victoria's Secret: The Tour '23 When: Tuesday, September 26, 2023 Where: Amazon Prime Video Stream: Watch with a 30-Day Free Trial of Amazon Prime Video. 30-Day Free Trial$8.99 / month amazon.com About Victoria's Secret: The Tour '23
“Victoria’s Secret: The Tour ‘23” will take viewers around the world, as the company seeks to deliver a project that’s part documentary and part stunning fashion show. It’s...
- 9/26/2023
- by David Satin
- The Streamable
After a four-year hiatus, the Victoria’s Secret show is coming back. “Part documentary, part fashion fantasy,” Victoria’s Secret: The Tour ’23 premieres Monday on Amazon’s Prime Video and will feature behind-the-scenes footage and interviews with Naomi Campbell, Gigi Hadid, Doja Cat, Hailey Bieber, Winnie Harlow, Julia Fox, Lila Moss, Adwoa Aboah, Valentina Sampaio and more.
Running 95 minutes, the “reimagined” Amazon original special will highlight the VS20, a group of 20 women creatives “on their journey to make the iconic Vs platform their own,” including fashion designers, artists, dancers, choreographers, writers and filmmakers from Bogotá, Lagos, London and Tokyo. (See the full list of VS20 creatives at Victoria’s Secret.) To coincide with the premiere, Amazon will offer four curated collections inspired by each designer’s city alongside signature Victoria’s Secret designs in new styles.
The Tour ’23 will showcase custom looks by four designers: Colombia’s Melissa Valdés Duque, Japan-based Jenny Fax,...
Running 95 minutes, the “reimagined” Amazon original special will highlight the VS20, a group of 20 women creatives “on their journey to make the iconic Vs platform their own,” including fashion designers, artists, dancers, choreographers, writers and filmmakers from Bogotá, Lagos, London and Tokyo. (See the full list of VS20 creatives at Victoria’s Secret.) To coincide with the premiere, Amazon will offer four curated collections inspired by each designer’s city alongside signature Victoria’s Secret designs in new styles.
The Tour ’23 will showcase custom looks by four designers: Colombia’s Melissa Valdés Duque, Japan-based Jenny Fax,...
- 9/25/2023
- by Danielle Directo-Meston
- The Hollywood Reporter - Movie News
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