This highly ambitious and expensive project was the result of collaboration between a team of legendary UK game developers and Phillips CD-I. The idea was to make an FMV game that would tap in the UK youth culture. Deals with many youth brands and music labels were signed. Number of musicians joined the project and it took three years to finish the game. Even the British Council gave additional funds to the developers to make demos of the game that can be used for promotion of then current British youth culture throughout the world. However, once this ambitious game was finally finished in 1997, Phillips Interactive Media reneged on their part of the deal to distribute the game, since they were done with CD-I and game production in general by that point. Over 20.000 copies of the game were printed, but since there was no distributor anymore they were locked in a Wembley storage. The people behind the popular UK documentary about the history of UK gaming and gaming business, Thumb Candy, bought the rights to the game and took it upon themselves to try to distribute it by advertising it on the Sci-Fi channel and over the Internet. The game never had a chance and it flopped hard and instantly fell into obscurity. Copies of the game are real collectors' items today, since they are extremely rare and expensive.