The mainstream media is beginning to take note of Musical.ly. Four of the lip-syncing app’s biggest stars -- Jacob Sartorius, Baby Ariel, and sisters Dani and Deven Perkins -- appeared on the October 29th cover of Billboard alongside Musical.ly President of North America Alex Hofmann.
The cover accompanies a feature story about the rise of Musical.ly within the music world. Early on, we learn why Billboard in particular has taken notice; several original songs performed by Musical.ly stars, including Sartorius’ “Sweatshirt,” have reached the music publication’s Billboard Hot 100 chart. As a result, Billboard likens Sartorius to Justin Bieber, who also first rose to fame thanks to his prowess on a social video platform. In Bieber’s case, that platform was YouTube, where he thrived as a 13-year-old in 2007. Nearly a decade later, Musical.ly is now arguably the hottest jumping-off point for young musicians looking to make their mark.
The cover accompanies a feature story about the rise of Musical.ly within the music world. Early on, we learn why Billboard in particular has taken notice; several original songs performed by Musical.ly stars, including Sartorius’ “Sweatshirt,” have reached the music publication’s Billboard Hot 100 chart. As a result, Billboard likens Sartorius to Justin Bieber, who also first rose to fame thanks to his prowess on a social video platform. In Bieber’s case, that platform was YouTube, where he thrived as a 13-year-old in 2007. Nearly a decade later, Musical.ly is now arguably the hottest jumping-off point for young musicians looking to make their mark.
- 10/20/2016
- by Sam Gutelle
- Tubefilter.com
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