Hard Profit (2016) Poster

(2016)

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4/10
Madness and Chaos Masquerading as Anti-Capitalist Propaganda
Aylmer19 February 2018
Warning: Spoilers
This promising film could have used a couple more drafts over the script to iron things out into a genuinely entertaining darkly satirical cautionary tale. With a little more TLC and money it could have been a very arresting and enlightening portrait of a young couple caught up in the cycle of corporate greed. We would see their life gradually unwind and turn tragic, culminating in some horrible crime that changes things. Sounds like fun, doesn't it?

That's sort of what happens here, but it's all weighed down by a bizarre mixture of heavy-handedness and sillyness. Almost every character in the movie seems to speak with the same voice with the exception of another ruthlessly over-the-top performance by Jeremy Koerner as a ruthless executive and a wonderfully subtle, barely keeping a lid on his inner rage, Michael Nose as his foil. The two of them are certainly the villainous bright spots in this film filled with a lot of overacting to dialog that comes off as a one long rambling rant about capitalism.

Most irritating about the script is the utter contempt shown at the viewer via some strange direction the script takes, as well as in the form of how it satirically depicts financial fraud of the elderly. Most of the victims are depicted via voices over the phone, which all sound like one actor trying out a bevy of silly voices. This certainly undoes much of what the film was going for (criticism of these unscrupulous investment firms) when it depicts the victimized as total idiots with cartoon character voices. The film winks and smiles at us as though the whole system (perpetrators AND victims) is greedy and stupid (exactly how writer Stielstra performs the winking, smiling greasy villain) which sounds a lot more fun than what we actually get. Stielstra appears only on a computer screen in some amusing videos to "pump up" his employees, but his character turns out to be a bit of a red herring in favor of some malicious trigger-happy Texans who leap in to steal the lead-antagonist spotlight to get their money back.

The film's strongest scene seems to me to be the interrogation of a weaselly employee about to be terminated which goes hilariously over-the-top owing to some great acting by all involved. Then we get another climax involving a Peckinpah style shootout over a foiled kidnapping and an office rampage that feel totally out of left field and barely connected to the rest of the film. Michael Nose finds his comeuppance though it isn't in the way one would expect (his established friction with the protagonist - the Chinese Restaurant scene is a hoot!), but over some random Mexican gangsters who climb out of the woodwork to kill and leave the film. It's a good scene, but disappointing considering it ends the most tense plot thread in the movie long before the ending. While I like being surprised, this film just takes a few too many random turns to the point where it turns confusing and goofy, reliant on too many coincidences to work. Perhaps I'd have been better able to understand the film had the audio been crisper in a few key dialog scenes with machinery running in the background.

I do appreciate the whimpering father hostage in the bed-sheet toga certainly taking his notes from the cowardly warden in MAXIMUM CONVICTION, as well as Koerner using the term 'F-stick' in a nice MALEVOLENCE reference. Also, the cinematography and editing both feel so weird and off-kilter that I have to say they give this film an unnerving and possible unintentional sense of style. It's by turns very frustrating and hard to look away from wondering what strange decision they'll make next.
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Hard Profit : Gains & Losses
HughBennie-77710 October 2016
Promising script about a young couple sucked into a corporation's deadly misuse of funds unfortunately suffers from distracting low production values (muffled, on-camera mic sound and non-existent lighting) and acting which overwhelms the story.

The movie comes alive in exciting action set-pieces, especially a finale shootout which does the genre justice, and a memorable performance from Vanessa Leigh. Leigh's believable disbelief and breakdowns amidst characters becoming cartoons and betraying the seductive evil of their purposes is what grounds the movie.

So much on screen emoting disqualifies the movie from fitting into the Jan-Michael Vincent actioners of the 70s, which obviously this was modeled on. Inevitably, the good versus evil formula becomes more a behavioral platform for a lot of unwelcome crying and showboating. Additionally, the story becomes neglected and almost submerged.

The Aaron Stielstra soundtrack is a plus, with an equal amount of twangy electric guitar complementing the expressive, dystopia of synthesizer stingers and downright horrifying ballads of evil. This includes the movie's supply of corporate rock, which is an atrocity unto itself.

Overall, worth watching for a lot of great supporting performances (Ray Medved, Mike Dinsmore, Michael Nose') and one unlisted cast member who plays a spurned black employee. The script could have used some cutting and the plot reveals not so verbalized, but the white trash warriors and political content mesh well with the criminal plotting. So, it's not "White Line Fever". Director Fredianelli delivers as close a product as possible, just in need of some weight loss.
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1/10
Very poor acting
paul-ayres-6078410 October 2018
I started to watch this and maybe 20 minutes in I couldn't watch the bad acting anymore... I can't comment on the story.
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7/10
Crime, Corruption, and Country Bumpkins
Pycal26 November 2016
With Fredianelli's HARD PROFIT, we get a southwestern US set crime thriller that reflects much of the climate following the 2008 recession. More than simply cops and gangsters, HARD PROFIT deals primarily with corporate greed and the nefarious business practices that ultimately end up screwing everyone involved. While the main concept behind the movie is compelling, HARD PROFIT is at best a mixed bag when executed. So let's break it down:

The Good: HARD PROFIT has a memorable aesthetic. We get dusty country roads, dark clouds, and outbursts of rainfall. These visual elements underscore the film's ominous, and seedy tone while Aaron Stielstra's haunting score heightens the suspense. Stielstra shows with this film (and a string of rural set Wild Dogs joints) that he can mix his signature synth with folky, acoustic sounds to great effect. Then come the performances. The movie is fronted by Josiah Frampton (THE RIVEN) who has proved to be a great leading man for Wild Dogs. He provides just the right mix of "everyman" while still exuding a powerful edge. Frequent Wild Dogs star Jeremy Koerner also headlines the cast and showcases his ability to play the villainous wild card characters we love to hate. Aaron Stielstra also proves memorable in an extended cameo as company founder Randolph Park. Park is mysterious and creepy and nearly steals the show. Another asset the film has are its action sequences. The film features two tense set pieces that are easily the movie's most powerful scenes. As the credits seem to indicate, these scenes were storyboarded by artist/writer David Lambert and it shows! They are expertly executed and staged and provide some much needed "oomph" at the end of the film.

The Bad: Scenes that should carry impact feel weightless as they are dropped almost as soon as they are brought up. For instance, we get such juicy occurrences as an affair the lead character is having or an undercover FBI agent that shows up snooping at his house while his wife is home alone. While scenes like these are not the driving forces behind the plot, it's weird to see them sprinkled about without much registering. Furthermore, the film suffers from having seemingly too many supporting characters. This is particularly apparent with some of the minor redneck characters that spout off stereotypical and clichéd dialog that seems completely inconsequential. Even though the film runs slightly over an hour and a half, it's midsection seems to drag the movie out as much time seems invested in corporate politics and dialog as well as a tendency to "tell" instead of "show." Lastly, the movie feels tonally inconsistent. Penned in part by Stielstra (best known for his action/comedies), HARD PROFIT is by in large played dead straight. However there are some weird moments throughout where quirky Stielstra-esque humor shows up and feels oddly out of place. Things like hammy line delivery and excessive stock footage (in a corporate training video starring Stielstra himself) are seemingly played for laughs.

All in all, HARD PROFIT is average Wild Dogs. It's not the caliber of SCARLET WORM, BLACKFACE KILLER, or HUNTER AND THE HUNTED, but has enough enjoyable elements to grant it a viewing.
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