The song's lyrics serve as a departure from the themes of unhealthy relationships that were on Rihanna's previous singles and contain a prominent concept of love.
"Diamonds" was certified quintuple platinum by the Recording Industry Association of America (RIAA) and sold over 3.5 million digital copies in the country.
By May 2013, it had sold over 7.5 million copies worldwide and became one of the best-selling singles of all-time.
The song's music video was shot by director Anthony Mandler, a frequent collaborator of Rihanna's, and depicts her in four environments that represent the elements of earth, air, water, and fire.
Kuk Harrell produced Rihanna's vocals on the song and recorded them together with Marcos Tovar.