When Emmanuel Cuenod came on board the Geneva Intl. Film Festival in 2013, he took the reins of a markedly different event than the one about to unfurl Nov. 2-10.
For one thing, the festival went by a different name. At its inception in 1995, the festival was known as Tous Ecrans — French for “All Screens.” Always a platform for both feature films and television productions of all stripes, the festival has since moved to include digital offerings, Virtual/Augmented Reality content and live events in recent years, befitting a change in name, if not identity.
Last year, it officially became the Geneva Intl. Film Festival – Giff for short – in a rebrand that spoke to executive/artistic director Cuenod’s view of the industry and his festival’s role within it.
The industry, he felt, was undergoing significant changes. “Today,” explains Cuenod, “the word film has a broader definition.” Whereas the festival...
For one thing, the festival went by a different name. At its inception in 1995, the festival was known as Tous Ecrans — French for “All Screens.” Always a platform for both feature films and television productions of all stripes, the festival has since moved to include digital offerings, Virtual/Augmented Reality content and live events in recent years, befitting a change in name, if not identity.
Last year, it officially became the Geneva Intl. Film Festival – Giff for short – in a rebrand that spoke to executive/artistic director Cuenod’s view of the industry and his festival’s role within it.
The industry, he felt, was undergoing significant changes. “Today,” explains Cuenod, “the word film has a broader definition.” Whereas the festival...
- 11/1/2018
- by Ben Croll
- Variety Film + TV
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