I thoroughly enjoyed this 6 minute film! Clive Owen is a great "shady", BMW-driving agent. I would SO vote for him as the next James Bond. I really appreciated Madonna's sense of humor in making this clip. She must be crazy about Guy to make herself the butt of the joke here. Much has been said about Ritchie's directing style being all flash and no substance, but I think nothing gets your attention faster than his set-up: the expository voice-over followed by unrelenting visual movement. I think it worked well in "Snatch" as well. I wonder of BMW has any plans to run these clips as trailers or edit them down for commercials. They raise the level of advertising to... well... if not art, at least excellent entertainment.
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