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jpopecardoso
IMDb member since April 2021
Reviews
The Water of Life (2021)
Snapshot of an art and industry in flux
2 April 2021 - 4 out of 4 users found this review helpful.
This documentary about Scotch whisky is fascinating, but not only for enthusiasts of the spirit. The film certainly radiates love of its subject matter and setting -- the camerawork fairly oozing a sort of yearning. But it also tells the compelling story of a single distillery as it attempts to reinvent itself amid consolidation, booms, busts, and an ever-shifting consumer profile. A must-watch if you're an epicure with a dram in hand, but also a compelling case-study for entrepreneurs and marketers.
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