Perhaps it was my mistake, I went into this film hoping it would be funny. At this point in time there is a strange surplus of "Product Bio-Pics". Movies not about people, but about famous products. Films like, "Air", "Tetris", "Flamin' Hot" and "Blackberry" make up a very specific trend. I thought that this could do what "Walk Hard" did for music biopics. The idea of taking something as dumb as Pop-Tarts as super serious groundbreaking stuff could make an entertaining movie. Add in some very funny people and talented comedians, this should be a slam dunk.
But then you watch it. And you remember, this is the same guy that brought us "The Bee Movie" and it all makes sense.
The movie has about 6 different plot threads going on at the same time. There are some angry milk men, cereal mascots, sugar mafia, JFK and the Russians and a living piece of ravioli. These plot points don't get resolved as much as the movie just stops. The runtime is met, and we can stop focusing on them. The same man that is able to make a 30-minute story about finding your car in the parking lot, cannot juggle all these plot points in 95 minutes.
The jokes are either underdeveloped and too surreal, or they are too over explained. I want to laugh, I want this movie to be funny, but it just does not come together.
Much like the product it is representing, the whole thing is just stale.
But then you watch it. And you remember, this is the same guy that brought us "The Bee Movie" and it all makes sense.
The movie has about 6 different plot threads going on at the same time. There are some angry milk men, cereal mascots, sugar mafia, JFK and the Russians and a living piece of ravioli. These plot points don't get resolved as much as the movie just stops. The runtime is met, and we can stop focusing on them. The same man that is able to make a 30-minute story about finding your car in the parking lot, cannot juggle all these plot points in 95 minutes.
The jokes are either underdeveloped and too surreal, or they are too over explained. I want to laugh, I want this movie to be funny, but it just does not come together.
Much like the product it is representing, the whole thing is just stale.
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