Review of The Swinger

The Swinger (1966)
A Review Of Ann-Margret's THE SWINGER by "Dr. Mark" R. Hill
25 April 2000
THE SWINGER (1966) C-81m Paramount. Directed by George Sidney (MGM's Pete Smith Specialties, Our Gang shorts, BATHING BEAUTY, ANCHORS AWEIGH, THE HARVEY GIRLS, KISS ME KATE, BYE BY BIRDIE, VIVA LAS VEGAS.) Sidney was president of Hanna-Barbera Productions for several years in the 1960's. THE SWINGER stars Ann-Margret (THE FLINTSTONES, KITTEN WITH A WHIP, CARNAL KNOWLEDGE, TOMMY, MAGIC) and Tony Franciosa (TV's Valentine's Day, THE NAME OF THE GAME, THE PLEASURE SEEKERS, A MAN COULD GET KILLED, FATHOM). There is a pencil thin plot involving Ann not getting noticed as a women writer, so she pretends to be a `swinger' to draw attention to herself. Surely this was inspired by Russ Meyer's THE IMMORAL MR. TEAS (1962) and MONDO TOPLESS (1966), released the same year as THE SWINGER! THE SWINGER opens with a loud, boisterous narrator and scenes of traffic in the streets, storefronts, advertising signs, etc., just like TEAS and TOPLESS (Virtually all of Meyer's work.) Add a splash of TV's BATMAN (which premiered 01/66) with BATMAN-like camera angles throughout and even cartoon Pow! Zow! Zap!s at the end. There are still photos made into stop-motion montages and sped-up photography. It has wild, razor sharp color and is full of pop icons. It's very lurid for it's time with a pseudo-Playboy magazine setting and imagery, dirty old bosses chasing secretaries around desks, hot-rods, Ann on a motorcycle, Ann in really sheer tight-fitting pants. Ann-Margret's character uses her own real last name. (OLSSON). Don't look for many good cameos. There are some semi-familiar TV faces- but none are 1st string. With Robert Coote (GUNGA DIN, GHOST AND MRS. MUIR, THE COOL ONES, THEATRE OF BLOOD), Horace McMahon (THE GRACIE ALLEN MURDER CASE, BLACKBOARD JUNGLE, THE DETECTIVE), Nydia Westman (KING OF THE JUNGLE, THE INVISIBLE RAY, CAT AND THE CANARY), former stripper Barbara Nichols (SWEET SMELL OF SUCCESS, PAJAMA GAME, WHERE THE BOYS ARE, THE HUMAN DUPLICATORS, THE LOVED ONE) The musical theme song and opening number copy the opening of BYE BYE BIRDIE. The logo and poster were done by Al Hirschfield (who did the cover for Aerosmith's DRAW THE LINE LP.) TV Movies and even Psychotronic dismiss this with poor reviews. Not a great story, but a great piece of pop culture. I don't think anyone has actually seen this film since the advent of the Psychotronic Encyclopedia-era or they couldn't miss it as an early link between Mondo movies and Hollywood. *Before* BEYOND THE VALLEY OF THE DOLLS. More important for it's visuals than plot. It's a big-budget, major studio Russ Meyer film- before he actually made one!. I can't believe this is not mentioned in reference books. Russ Meyer should be either furious or honored at the homage. It's too close for comfort. Don't miss it!

(Don't look now- the Psychotronic Encyclopedia will be 20 years old in 2002!)
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