There was hype alright - and way too much of it. I really didn't get the reason as to why this was made in the first place. It was a pure spectacle of bad dialogue and story telling, and the worthless use of A-grade actors. Nicole Kidman sounded like a Paris Hilton wannabe, and the rest of them babble out words to save themselves from boring the audience. The first 40 mins of the film just made me give up, cause there was no longer any reason to watch it. The only incentive to watch this movie is just admiring the cute and cuddly penguins...Besides that, I seriously Don't GET why this movie topped the box office for 3 Damn Weeks!!!