Supposedly one of the film filmed advertisements, this probably wouldn't get far in a modern marketing meeting but it is of interest because, even back in the very first days of cinema, the technology was seen as a way of shifting product. The actual advert itself appears to be a poorly positioned sign showing the name of the whiskey with a handful of men dressed in Scottish garb dancing (badly) in front of it. The dance is not done in any sort of structured way and it is not so much a presentation of anything as it is a bit like a couple of p1ssed up blokes messing around.
I suppose it is interesting as a piece of media history but outside of that it is, well, a couple of blokes dancing badly in front of a small billboard.
I suppose it is interesting as a piece of media history but outside of that it is, well, a couple of blokes dancing badly in front of a small billboard.