It's strange to think that film-makers grasped the concept of using film to advertise products before the idea of using film to tell stories occurred to them, but here you have the proof. As another reviewer mentioned, Admiral Cigarettes is generally considered to be the first advertisement but this one can't have been far behind. As all the other reviewers have also noted, this isn't very good. A bunch of men in kilts jig about on a stage in slow motion for a while, no doubt having a whale of a time, but the rest of us are left strangely unmoved. Wouldn't it have been nice if, after efforts like this, ad men had decided film wasn't the medium to use for peddling their wares after all?
Review of Dewars Scotch Whiskey
