8/10
I Didn't Know Chanel From Shinola
13 March 2010
I'm a guy. Okay. Let's get that out of the bag right now. I'm not overly fond of what I wear. Blue jeans and a t-shirt suit me just fine for most occasions. So when my wife wanted me to watch a foreign film about some gal named "Chanel" who was a famous clothes designer, I felt like I was in for an early bedtime (I can easily fall asleep during boring films).

So we slipped the DVD in and proceeded to watch what I assumed would be an incredibly monotonous film about a lady making clothing. I could hear my wife already: "Oooh. Isn't that beautiful." Or "Look how well she hemmed that pinafore" (whatever the hell a pinafore is ...and can you hem it? I still don't know).

But, much to my surprise, the film was more a myopic on the early life of Gabrielle "Coco" Chanel. Hence the name Coco BEFORE Chanel. Duh. Guess I should've paid better attention to the title.

There's certainly information and dress-wear visuals throughout, but the movie is more honed toward what made Coco who she would become later in life. Audrey Tautou plays the prime role of Coco and does so with grace, beauty, and a unique gruffness and individuality that struck me as incredibly honest (I did not enjoy her performance in The Da Vinci Code, so this was a nice change). She really carried the entire film and made every scene extremely watchable.

But the screenplay by writer/director Anne Fontaine was what helped keep this film together. Like I said at the beginning of my review, I felt that if it had expressly focused on clothing and the making of clothing, I would've been sawing some serious Zs before 30 minutes into the film. But I wasn't. Similar in concept to The Devil Wears Prada (which I also enjoyed mostly because of Meryl Streeps stellar performance), the film never lingers overly long on things that simply don't matter at that point in Coco's life. It is her lovers, her fiery desire to do something with her life, and her heartbreaks that made her who she would become, not the clothes (those were developing and came later).

So if you're like me, and don't know Chanel from Shinola, you still might give this one a try. Your wife will probably love it, and you'll score some points with her for watching it. Just don't give her the credit cards after finishing it. I just looked online at the cost of Chanel wear and ...well ...you don't wanna know.
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