Review of Gung Ho

Gung Ho (1986)
Feet of Clay
17 December 2014
Warning: Spoilers
"Thus did a handful of rapacious citizens come to control all that was worth controlling. Honest, industrious citizens were classed as bloodsuckers if they asked to be paid a living wage, and praise was reserved henceforth for those who devised means of getting paid enormously for committing crimes against which no laws had been passed." - Kurt Vonnegut

Ron Howard's "Gung Ho" stars Michael Keaton as Hunt Stevenson, a factory worker at an auto plant in Hadleyville, Pennsylvania. When the plant is purchased by Assan Motors, a Japanese company, Hunt becomes a liaison between Japanese bosses and American workers.

For most of its running time, "Gung Ho" is a slick, well-shot and funny feature. Here, Japanese capitalism is shown to be dangerously obsessed with production, exploitation and servitude. In contrast, American workers and bosses are shown to be slovenly, lackadaisical and overly individualistic, traits which hamper corporate profits.

By the film's end, however, Howard reveals "Gung Ho's" quite sinister message: the worker of tomorrow is better off if he adopts a mixture of Eastern and Western values. Work hard, increase production and put your job first, and mega-corporations won't fire you, abandon you and go seeking cheaper labour elsewhere. But don't work too hard; after-all, an alive worker is a good worker.

That this is not only a form of social blackmail, and a false binary – the worker forced to choose between two types of the same exploitation – doesn't occur to Howard. That capitalism's many contradictions means that it must, in aggregate, lead to bankruptcy, debt, unemployment, downsizing, lowered wages and unemployment regardless of "efficiency" or "the behaviour of the worker", doesn't occur to him either. Co-starring Mimi Rogers, the film quite cleverly positions its audience to sympathise with what would otherwise be deemed racial stereotypes.

7.5/10 - Worth one viewing.
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