If you are going to do product placement in a film then it needs to be subtle, this is up there with that terrible Tom Hanks film with the shipping company product placement or one of those "Mobile Phone" films form the 80's there was another film recently, that was based on a brilliant book, they changed a diary from a book to using a camera so they could do the product placement, it again ruined the film.
The story itself was probably not as bad as the commercialisation of the film.
I just wish that the distraction of bizarre elements, such as the mentioning of having purchased the places product in the initial call to her daughter, the befriending of the guy who helps her with her placed product and works in the placed product shop, the mentioning of the placed product web browser when searching the internet, her purchasing the placed product for the baby shower, her purchasing placed product for the chickens.
This is the future of cinema, it is a commercial dressed up as movie, I think it is much more than one commercial to far. This is a ruined film. Thanks placed product.
I know product placement is here to stay, but it can be done well, it can be subtle, it can be and unnoticed part of the story. But when you alter the story and insert extra elements in order to achieve extra product placements then you are at serious risk of making a bad advert instead of a good film.
The story itself was probably not as bad as the commercialisation of the film.
I just wish that the distraction of bizarre elements, such as the mentioning of having purchased the places product in the initial call to her daughter, the befriending of the guy who helps her with her placed product and works in the placed product shop, the mentioning of the placed product web browser when searching the internet, her purchasing the placed product for the baby shower, her purchasing placed product for the chickens.
This is the future of cinema, it is a commercial dressed up as movie, I think it is much more than one commercial to far. This is a ruined film. Thanks placed product.
I know product placement is here to stay, but it can be done well, it can be subtle, it can be and unnoticed part of the story. But when you alter the story and insert extra elements in order to achieve extra product placements then you are at serious risk of making a bad advert instead of a good film.