As usual, it's beautifully shot, and the concept of the show is interesting. But it manages to be neither about the food or the people that creates it. It's not even about the places. It tries to be about all that, but in the end the lack of focus frustrated me and I couldn't care less about what I was watching.
And I also found that the role of the critics and journalists (almost) operates more in the line of an annoying fan club.