5/10
Peek Freans Are A Very Serious Cookie
25 May 2020
Yes, I know that what we Yanks call a cookie you Brits refer to as a 'biscuit'. When an attempt to make them popular here was made about, oh, forty years ago, the advertising jingle, which I still cannot get out of my head, informed us that "Peek Freans are a very serious cookie." You're not going to argue with Madison Avenue, are you?

This advertising film was intended for the British audience, and it makes its points in that stolid way they had of letting us know what a vast organization it is, with men with long knives slicing squares of dough, women in hairnets packing the results into barrels, and vastly complicated machinery whirling the stuff around, preparatory to its going into the oven. It's well photographed but dull, more complicated but no more advanced than WORKERS LEAVING LUMIERE FACTORY.
1 out of 2 found this helpful. Was this review helpful? Sign in to vote.
Permalink

Recently Viewed