SSR has done some amazing work in some amazing movies. This is not one of them. Yeah he's charming and fun to watch like always but it's not his best movie. You gave this movie 10/10 based of guilt - guilt of never watching his movies that were actually worthy of your 10/10. He did better movies than this. Don't go by the general rating on this. Watch sonchiriya, kai po che and chhichhore.