I think a lot of people are just getting lost with this one. When I saw the trailer, I assumed it was about children escaping harsh realities through fantasy and I assumed mostly right. I agree that the movie didn't really know what audience it was going for though. I think if they had fully targeted adults and dove deeper into the dark and psychology of it, it could've been better but they still did well. I enjoyed looking through the kids' eyes, the fantasy mixed with dark, e.t.c., and I especially liked the ending. It could've been so much better but it's not bad either.