Writing this in the theater while waiting for post credits, so long story short: Sam Raimi swung for the fences and got a ground-rule double. This was unintentionally incoherent and the film style didn't really sync up to the story. It's not the worst (hey there Black Widow and Captain Marvel) but it's solidly in Iron Man 2 territory. Didn't really excite me for any more MCU stuff.