Good concept. Movie was pretty average. Acting was very average. Mimicking like Jack Sparrow was huge let down for me like Punjabi cinema can't even create something original even if the source is history. Another let down was Makeup. Beard looked so fake that you can even tell that just by looking at it. Next, action scenes were like south movies where villains flying through air and fight looked so fake in most parts. There are lot of options to make fight looked better but nothing much was done about it. Next, CGI was ok but nothing special, firework looked so fake. Good points is that someone attempted to make where Muslims transformed into true Sikhs those who fight against evil without religious tags and I believe that's what Sikhism was but now its just like any another religion that Guru's were against at first place. Anyways, so this movie is mixture of things that you might agree or don't. To me, concept was good in whole movie but ruined in last part when they attached Ardas as Magical Power instead of powerful speech that fills you with courage.
The target market was people who have blind faith and those who get emotional too soon. By use of good market strategies they probably made decent amount of money from this movie. And now that some people are criticising this movie, same people who felt so proud after watching this movie might be feeling like that it was not so good movie.
In the end i will say it was nothing special. It was just entertainment. I think our cinema needs to create stuff with heart but we create stuff for money first and this movie was pretty good example of it. But its not their fault, our audience don't have taste for good movies either.
The target market was people who have blind faith and those who get emotional too soon. By use of good market strategies they probably made decent amount of money from this movie. And now that some people are criticising this movie, same people who felt so proud after watching this movie might be feeling like that it was not so good movie.
In the end i will say it was nothing special. It was just entertainment. I think our cinema needs to create stuff with heart but we create stuff for money first and this movie was pretty good example of it. But its not their fault, our audience don't have taste for good movies either.