Jerry is a wide-awake tourist guide in Cebu who knows all the angles, and who has supported his divorced mother and younger brother and sister since their musician father deserted the family for a younger woman. Jerry guides tour buses, taking the mostly Japanese tourists boating, golfing and to strip shows. Jerry also acts as a pimp, and even prostitutes himself. As the breadwinner he makes sacrifices for his family but wields control over his siblings and mother in return.