Ngawang (Damtin Tserang) is a young nomad who is the son of a talented musician. He is cocksure in his belief that he himself will become a folk singer popular among all Tibetan households. After he gets his comeuppance at a talent contest, he meets a girl who looks like the image of "Loyiter", the Goddess of art or the Goddess of Wonder, the image of whom is painted on his precious amulet. This girl tells Ngawang that his dream of greatness can come true if he records an album. Thus begins a musical odyssey across the landscape of Tibet that is packed full of surprising twists and encounters with a variety of people, be they fearsome bandits with heavy metal flair lurking in the wilderness to shoe gaze rock acts performing on the stage in the big city, all of whom provide musical inspiration as he learns the ins and outs of the modern music biz whilst holding on to traditional culture passed down to him.