Love & Pop (1998) Poster

(1998)

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7/10
The Outskirts of Dignity
Hiromi is your everyday Japanese schoolgirl nearing the end of her time in high school. Her three best friends all have a direction in their lives and know what they're going to do next. Hiromi isn't so sure. In fact, all she's sure of is that she wants a ring; an expensive, bejeweled one. Alongside her pals, she engages in enjo-kosai, or compensated dating, in order to pay for it. For a while, things go smoothly, and she begins gathering the required cash. However, as Hiromi starts going on dates alone, she is exposed to the seedier, more perverted reality of life; from which she may never be able to escape.

Based on Ryu Murakami's story 'Topaz,' Hideaki Anno's 'Love & Pop' is an interesting, affecting movie that shines a spotlight on an uncomfortable aspect of Japanese society: the predilection among many for underage girls. For whatever reason, the mini-skirted, pig-tailed schoolgirl is an immensely popular image in Japan, on grounds both innocent and sordid. Much like Masato Harada did with his 'Bounce Ko Gals' one year before, 'Love & Pop' offers a disquisition on those attracted to the underaged, as well as criticizing the system of enjo-kosai as a dangerous one indifferent to the wellbeing of the girls involved. Additionally, the film could be seen as a critique of the rise of consumerism in Japan, and how anything and everything- even schoolgirls- are products that can be bought for the right price.

Anno's tale- written with Akio Satsukawa- is also a character study about a young person unsure of their future, which many will surely identify with. Hiromi does not have a particularly caring family; they aren't overtly aggressive, merely indifferent. She has no one to get advice from, bar her three school chums, and no real adult influence. Her descent into the world of enjo-kosai is a distressing one, but one that seems realistic and inevitable after seeing the lack of guidance Hiromi has in her life.

'Love & Pop' is shot by Takahide Shibanushi, and his cinematography is striking and unorthodox. Using handheld cameras, fish-eye lenses and shifting aspect ratios, his work gives the film a strange, otherworldly feeling- almost like it's some kind of bizarre documentary, or a dream. It also effectively highlights the eerie, sinister nature of the world of the enjo-kosai, and how Hiromi doesn't belong there. The stylizations may be overblown and gimmicky on occasion- such as the repeated use of a toy train as a dolly- but mostly feels fresh, original and most fitting for the story.

The film also features a fine, emotive score from Shinkichi Mitsumune. A composer who deals primarily with animated features, Mitsumune's work for 'Love & Pop' is reserved and mournful, whilst also being pleasing to the ear. Less impressive is Hiroshi Okuda's editing, which feels rather lacking and slapdash. Though the film has a good, steady pace, some scenes go on just that little bit too long, becoming awkward and losing impact. The film's tone is also hard to pin down, as the proceedings sometimes feel farcical (particularly in the first half), sometimes dramatic and then downright frightening near the end. It's a difficult one to define, but not abhorrently so.

'Love & Pop' stars Asumi Miwa as Hiromi, who plays the part very capably. Introverted, naïve and slightly self-centered, she is a profoundly realistic cinematic creation. Miwa is not afraid to make her ever so slightly boring, which makes her all the more real; and her unaffected, naturalistic performance is impressive. Of the supporting cast, Toru Tezuka and the great Tadanobu Asano stand out most memorably. Tezuka plays Uehara, a seemingly harmless creep who takes Hiromi to a video store, and Asano plays the mysterious Captain E, an eccentric who may not be as benevolent as he initially appears. Both men give intense, unsettling performances that linger in the mind long after the credits have rolled.

Hideaki Anno's 'Love & Pop' is a strange, sad film about loneliness, perversion and a young girl in trouble. Featuring a fine screenplay from Anno and Akio Satsukawa, the film is as unpredictable as it is affecting (even though the editing could be tightened up a tad). With strong performances from the cast and stylish visuals from Takahide Shibanushi, 'Love & Pop' is an insightful trip to the outskirts of dignity that is unpretentious, unnerving and unforgettable.
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8/10
If you love Requiem for a Dream, you need to watch this film
elderesek23 January 2010
This is one of those films that you need to watch very carefully. The surface is a very disturbing film, but deep enough, this film is a full essay on teenage prostitution in Japan... in the 90's. Now a reality around the globe. That makes this film twice disturbing...

The film is shot in a lot of unorthodox techniques that can be confusing for a western audience, but you need to remember Hideaki Anno is the creator of such mind-blowing works as Neon Genesis Evangelion, and in the same same vein, we can contemplate how deep can a teenager go in her despair to be something she is not supposed to be. Requiem for a Dream is the nearest thing you'll ever see to "Love & Pop".

Watch it. Just watch it.
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7/10
Touchy subject. Bizarre presentation. Only Hideaki Anno can pull it off.
rooprect30 June 2006
This film is about pedophilia, perversion and prostitution through the eyes of 15-17 year old high school girls. It was filmed entirely using mini digital cameras mounted in bizarre places (like in a bowl of soup, on a pair of chopsticks and up a girl's skirt).

OK, if that didn't scare you off, then please continue reading.

It's a heavy, disturbing subject right off the bat. That plus the unconventional camera-work rings of "pretentious art house film". But somehow Hideaki Anno pulls it off. I suspect that it's because this is a sort of *tongue-in-cheek* pretentious art house film. Unlike certain snotty Cannes Film Festival contenders who seem to take themselves too seriously, Anno deliberately goes way over the top, as if to say, "Yes, I am a very strange man who likes to put cameras in microwave ovens." As a result, the mood of this film is a cross between CLOCKWORK ORANGE and AIRPLANE 2. Take it or leave it.

You might be wondering why I rated it only 6/10 despite the fact that I seem to be praising it. You see, I've rated it on my special Hideaki-Annometer which grades on a much tougher scale. True, it's a worthwhile film. But relative to some of his other work, this comes across as a bit experimental and fractured.

His later work SHIKI-JITSU is the perfection of what we see here. You'll even notice many recurring trademarks such as train tracks, red lighting and "countdown" intertitles. In the two years following LOVE & POP, Hideaki Anno mastered the style he dabbled in here.

But oh wait I forgot about the music. (I may have to bump my rating up to a 7.) As with SHIKI-JITSU, he matches the perfect doleful piano pieces with poetic voice-over narration. In particular, I recognized a few Chopin sonatas, Debussy's "Claire de lune" and 1 or 2 other haunting melodies. Despite the vulgarity of the subject matter, these classical/romantic pieces provide a very interesting counterbalance. And I believe that is the whole theme of the film: the precarious balance between perversion and innocence.

It's certainly a memorable film. But it requires some patience. Be sure to stick around for the 2nd half when things get REALLY weird.
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9/10
Excellent. Innocence and consequences (SPOILERS)
GigDesign28 October 2004
Warning: Spoilers
Love & Pop is simply a mind blowing flick with lots to say. To start with Hideaki Anno is without a doubt an artistic genius, Neon Genesis Evangelion leaves no doubt about it. In here Hideaki Anno takes us in a tour about school girls, perverts and compensated dating. The story takes us trough something that happens in japan, called compensated dating, normal guys or perverts pay school girls to date them, "with" or "without" second intentions. This innocent girls do this in a regular basis to get money for their personal materialistic needs, buy clothes,rings etc. You see them talking about boys, school ,life and feelings. You get it all and identify with lots of thoughts that are thrown at you just like the existential dilemmas in NGE, some are deep thoughts that we are not used to put in words. Hideaki Anno at the same time he tells the story takes us on a visual tour, i think he has used all is NGE crazy cameraworks and put it on real tape, and invented some more, all the follow cameras angles, fish eye lenses and whatever more you could imagine, even cameras in a microwave and in soup bowl. It's just something to see, cant be described, it is excellent, and he filmed it all with mini DV cameras switching between 4:3 and 16:9 like he doesn't care for rules or limitations.

(SPOILERS) Continuing with the story the main character Hiromi sees a ring she wants to buy, and goes out alone doing compensated dating for it, something they never did, they never dated alone. She ends up on a date with Captain EO (Tadanobu Asano) that will teach her a valuable lesson about life and about what she does. And right here is the value of the film, a boring tale about innocent school girls makes lots of sense because of a few minutes of film. The girls are not that innocent, everything trought the movie seems so normal in their perspective, and they seem so innocent that we are blinded. And in the end it makes sense. Captain EO shows an aggressive face suddenly but spares Hiromi saying "You're here naked, and you are killing someone half dead with grief over it." Meaning she has value, and someone gives her value, but she is not seeing it or experiencing, she's not thinking about what she is looking for. She is being selfish and blind, and whoever gives her value will be hurt for what she does. I think the idea speaks for itself.

Hideaki Anno is a great director, and i am looking forward to see more movies directed by him. I gave this 9 out of 10.
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9/10
Creativity!
luka31320 November 2009
Warning: Spoilers
This film isn't something mind-blowing, but its special in its own way, cause of peculiar way Hideaki makes his movies.

The film follows four Japanese high school girls who engage in enjo kosai, or compensated dating. This is a practice in Japan where older businessmen pay teenage girls more commonly to simply spend time with them, or rarely for prostitution. The movie is also a coming-of-age story. The main character, Hiromi, does not have the direction in life that her friends already have. Hiromi's friends were going to buy Hiromi a ring, but Hiromi refuses to take all the money because she does not want her friends to be jealous. Hiromi goes on dates by herself to get money for the ring. Soon, she gets in over her head. Hiromi falls too far into the world of enjo-kosai as she tries to hold onto a "friends forever" vision of the past.

I gave it 9 out of 10 only because of Hideaki's sheer creativity in this film, storytelling, choosing camera, and camera shots (i find it so refreshing), and few other cool stuff...

If you like Art & Creativity, you'll sure like Love & Pop.
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7/10
Choices
vanessa_crispin17 November 2021
First of all, let me just say that I am appalled by some of the reviews left here.

I can see why one would flinch at this movie ( I did too, a couple of times) and I think that's the reaction it wants.

"Great grief, great joy...I've known neither one."
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10/10
Existentialist meta high school flick- why not?
danielatala829 August 2022
The first thing you need to know before watching Hideaki Anno's "Love & Pop" is that it's made by Hideaki Anno. He's famous for twisting clichés and deliver heavy symbolism through visual mediums as broad as animation and on here he does it through live action filming. And wow does he succeed.

You won't see a better looking film than this, it's so gorgeously filmed with purposeful camera shots that actually bring something to the story, sometimes voyeuristic, sometimes ecstatic, sometimes POV, 100% of its time. It serves to show the busyness of every day life as seen through the lens of teen girls. It just oozes with style. Never seen a movie filmed like this with so many different perspectives!

In Love & Pop we follow Hiromi, a 16-year-old high school girl who seemingly has the perfect life. Loving parents, amazing friends, good economy, lives a safe life... despite all of this she feels an emptiness inside, a wish for a desire- something to carry her into the next era of her life, adulthood. To fill up the gaps of her own emptiness she does "subsidised-dating" a type of dating culture that has men paying girls to date them for a few minutes or hours, this is all done through the phone of her friend Nao.

She never does any dating alone (always with a friend) but when she finds out about a ring that she wants she decides to try and get the amount of money needed to buy this ring, Nao gives Hiromi her phone (which is not hers really but from a gay man). And thus we follow her walking around Shibuya, picking up calls from lonely strange men to earn that money for that ring.

The premise seems kind of strange, I'm not familiar with Japan's dating culture but have seen glimpses of it through films and animation. This movie decides to show everything about it, and it's not a very pretty picture- men who are very lonely and ill-fitted for society let out their strangest and weirdest desires sometimes by the most simplest and mundanest of stuff or sometimes by the most scary and depraved. Hideaki shows this but it never feels exploitative, it feels rather documentary in a way. A critique of the gross world of men, which somehow feels similar to his critique of "escapist otaku" culture through his anime Evangelion. Even though it's never "spoken about" it's a clear intention of the director, Hiromi is the one that experiences all of this just for the sake of having a Topaz ring- just to experience something special that her friends already have. This is another subject that the movie tackles, desire and leaving chapters of one's life behind- high school can seem so dramatic and pointless at the same time, friendships turn out to be fleeting and not as "forever" as one thinks them to be and everyone is already moving towards new horizons. This is something that pains Hiromi deeply and it's in here where we find the film's true and poetic heart. It's sad but also a very poignant way of looking at life, most high school films always see this as a happy time where you cement your bonds that last forever, but it's not like that. In fact you're at limbo, cherishing your friends and last years of innocence before you become an adult, and if you're not "moving" then you can be left behind which is a sad fact of life. Hiromi tries to find this desire, masked through the search for money to buy that coveted Topaz ring. Hiromi narrates the movie throughout, sometimes in a Socratic conversation with herself which is so interesting in how it's framed. Hideaki Anno never frames Hiromi with disdain, he does it very respectful and is very in-tune to how teenagers feel.

The soundtrack is phenomenal, charged with modern sounding pop music intertwined with classical and recognisable scores (just like Evangelion!). You can see that every aspect of the film was handled with care.

If there's anything that I would've wished the film would've done better is that some segments could've been shorter in the second half, the first half is very energetic but in the second half there's many uncomfortable and long scenes (although I understand why they're there for the plot). Also I wish there would've been more scenes with Hiromi's friends, the marketing of the movie makes it seem that the movie follows the four friends throughout the movie but truth is is that we stop seeing them after the first 40 mins or so. Once again, just a nitpick, I do understand that this is Hiromi's experience and I guess her friends being in the rest of the movie wouldn't have done the plot well.

This might be going into my all-time faves list, mainly because it made a mark on me- what an impactful movie, it certainly doesn't have what you'd call a happy ending but it's gonna leave you thinking about it. If you're searching for a happy high school flick then this one is not for you.
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7/10
Hideakl Anno proves that as amazing as animation can be, it can't make you feel as uncomfortable as intense realism does.
VolganHamishan15 August 2020
I have to give Anno a lot of props for making a movie about a topic so sensitive. Love & Pop is about a group of girls that are Juniors in high school (16 and 17 years old) who get hit on by older men and are offered money to be their "play dates" decide to essentially become call girls for lonely men to hang out with as they put up with their loneliness.

Without involving any sex at all, (thank the lord for that) Anno was able to portray these men as people that you can be both sympathetic towards but also creeped the hell out by. For instance, one of the guys has Turrets. But instead of having loud outbursts, he hss a large muscle spasm that makes it look and sound like he's spitting. He explains that this condition made him a social outcast and he has coworkers that look down on him when they think he isn't aware and it really makes me feel bad for him... until he takes one of the girls into a movie shop with him so that she can pretend to be his girlfriend. Then he made her lock her arm with his and purposefully drew attention to the two of them before proceeding to do something vile that I won't be typing here.

This is not a movie that I'd watch again, but it does showcase Anno's talents as a live-actiin director. Sadly my *cough cough* totally legal *cough cough* version of the film that I watched blurred a lot of the images and made it hard to see. But much like in Neon Genesis Evangelion, it's easy to appreciate how creative Anno can get when framing each shot. A lot of thought goes into it and it makes the film so interesting to watch. Plus, the jarring cuts in the film makes me think of the French New Wave which adds another cinematography que to keep my interest peaked. This was a fascinating film, and it makes me appreciate Anno even more than I already do.
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8/10
great lesson
sijing22610 May 2004
Warning: Spoilers
at first i didnt think much of this movie. i skimmed through it and was getting ready to delete it but decided to watch it once out of boredom. The first half of the movie was what i expected, boring japanese teenage schoolgirl's life accompanied by crazy camera anglges, very reminisce of a shoddy indi film... the characters that paid for the girls to accompany them were definitely colorful and i doubt real ppl like that in the same situation would do the same. Right till the point when i was bored out of my mind watching, in comes the last character, Captain EO... what happens afterwards totally changed my mind about this movie. Everything just comes together after that one big scene, and im like ****, why didnt i notice that before..
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7/10
Sex, Lies and Videotape
politic19835 September 2017
Warning: Spoilers
Switching from animation to "live action" is always going to prove interesting as to how a director approaches the new medium, particularly when that director previously held the reigns over "Neon Genesis Evangelion". His first feature featuring real humans, the anime background of Hideaki Anno is clear in his film "Love & Pop", as well as some of the themes present throughout his career.

To start, it is clear that we are not watching a film from a conventional director. Numerous hand-held cameras are used in close proximity to the cast, covering every conceivable angle, resulting in an endless stream of edits, that leave the viewer disorientated as to who and what they are seeing. "Love & Pop" is a film that many could quickly turn off within the opening couple of minutes; plot and characters difficult to initially establish. But, for those of us that realise that some of the quick edits include under the table shots of girls in short skirts, the more of the film that is watched, the more the collection of edits grows into an innovative film mirroring the youth culture it captures.

Hiromi, Nao, Chisa and Chieko are four (count them) friends who spend their days around the concrete playground of Shibuya, Tokyo. Though with the onslaught of edits, it's a little difficult to really establish who is who and any nuance of character. But what becomes clear is that these are not girls up to innocent activities; but are partaking in enjo kosai: high school girls performing various acts in exchange for rectangular pieces of paper with dead people's faces and numbers printed on them.

Acquiring a phone with which they can leave flirtatious messages, the girls wonder the streets over a twenty-four hour period, meeting various men along the way. Shopping for bikinis for a planned trip to the beach, the story develops when Hiromi spies an expensive ring in a department store. Needing money, the girls set about earning enough to buy it.

It's at this point when focus switches more to Hiromi, and you feel the editing and camera movements calm down a little (whether they actually do or not). Meeting two men in separate encounters, she is forced to realise that quick money earned may get her the things she wants, but will leave her feeling less-than-positive about herself.

After meeting with a shut-in to accompany him on a trip to the video store (which results in a session of unwanted pocket billiards), she then converses with the mysterious "Captain X" on the phone the group have been using. Being that this is a film made within two years of the new millennium, Tadanobu Asano takes up this role, taking her to a love hotel, only to angrily berate her for stripping naked in front of a man she has just met in exchange for money.

Slowing the pace down towards the film's conclusions, Hiromi meets with the phone's owner who provides words of advice for her, which leave her feeling she is better off at home with her family, rather than wondering the streets in seedy encounters. The ring left un- purchased, despite raising the funds, Hiromi is more assured is herself than the lost girl of the film's beginning.

The film's progress adequately reflects Hiromi, starting as a messy collection of shots, Hiromi unsure of what she really wants in life, distracted by the endless flashing lights of the various media that surround the modern world. But gradually, these become more focused, resulting in two key scenes which leave an impact on her, ending in a more settled and calm manner. In this sense, Anno's live action debut is accomplished filmmaking, putting the audience through a day in Hiromi's head.

Looking at the lives of teenage girls and youth searching for direction, this is very much in keeping with much of Anno's anime work, though more importantly tackles the phenomenon of enjo kosai and how quickly and easily teenage girls find themselves in dangerous situations in the simple pursuit of a few quid. Based on Ryu Murakami's book "Topaz II", Anno neither glorifies nor vilifies the girls - or indeed their male clients - showing it as an almost normal part of daily life. And this is perhaps where the problem lies.

Perhaps fittingly for a film of such high editing, the end credits accompany a long take of the four girls walking through the sewage ways of Shibuya in unison to close an unconventional approach to cinema, but one that definitely has its merits. Followed by "Ritual" a couple of years later, it is perhaps a shame that Anno has stuck to working mainly in anime - the recent "Shin Godzilla" aside - though one's lost will always be the other's gain.

politic1983.blogspot.co.uk
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3/10
Japanese high school girls prostituting for money
ebiros24 August 2011
Enjo Kosai (compensated dating) is nothing new, and if you go to Shibuya, even now there are girls who comes and asks you for your "support" (literally translates to Enjo). There's a market for it as seen on this movie, and it has become easy way for high school girls to gain money.

Four girls are friends at school. Each has reason to go on Enjo Kosai. Hiromi is new to all this, but she first starts with going to karaoke house with middle aged man with her friends. Gradually, she starts to do it on her own. Her parents of course knows nothing about this. Hiromi has a goal of making enough money to buy an expensive ring she saw. She thinks its not so difficult, and gets dating appointments over phone. But reality of life is about to give her a lesson.

This type of activity is very easy in Japan where there are many karaoke booth, and so called love hotels. It's easy to get lost in the crowd and blend in as not to be conspicuous. All the girls take full advantage of the society they live in. But such activities are not without risk, and that seems to be the point if there's any about this movie.

Movies about prostitution has been made before and this is another modern take on it. The movie provides inside look of Japanese society, and is an interesting story to watch.
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