Dark Intruder
Blu ray
Kino Lorber
1965 / 1.85:1 / 59 min.
Starring Leslie Nielsen, Peter Mark Richman, Judi Meredith
Cinematography by John F. Warren
Directed by Harvey Hart
Produced in 1965, Universal Pictures intended Dark Intruder for television but when NBC executives screened the film they took a pass—set in the goth-friendly year of 1890, Barré Lyndon’s story, with overtones of Lovecraft and demonic possession, was deemed “too scary” for the living room audience. That same audience would weather an entire season of My Mother the Car so perhaps Hollywood was underestimating America’s ability to deal with adversity. Universal was undeterred—now officially a “feature”, Harvey Hart’s film opened that summer in Los Angeles alongside Torn Curtain and in New York on the bottom half of a bill with I Saw What You Did (Manhattanites were treated to a personal appearance from Joan Crawford).
With the advent of roadshow attractions like Lawrence of Arabia,...
Blu ray
Kino Lorber
1965 / 1.85:1 / 59 min.
Starring Leslie Nielsen, Peter Mark Richman, Judi Meredith
Cinematography by John F. Warren
Directed by Harvey Hart
Produced in 1965, Universal Pictures intended Dark Intruder for television but when NBC executives screened the film they took a pass—set in the goth-friendly year of 1890, Barré Lyndon’s story, with overtones of Lovecraft and demonic possession, was deemed “too scary” for the living room audience. That same audience would weather an entire season of My Mother the Car so perhaps Hollywood was underestimating America’s ability to deal with adversity. Universal was undeterred—now officially a “feature”, Harvey Hart’s film opened that summer in Los Angeles alongside Torn Curtain and in New York on the bottom half of a bill with I Saw What You Did (Manhattanites were treated to a personal appearance from Joan Crawford).
With the advent of roadshow attractions like Lawrence of Arabia,...
- 2/9/2021
- by Charlie Largent
- Trailers from Hell
One of the best and most melodic of filmic transpositions from Broadway, James Whale’s beautifully directed movie showcases all-time great performances by Irene Dunne, Paul Robeson, Helen Morgan, Hattie McDaniel, and Charles Winninger. If you didn’t grow up with an awareness of this 1936 show, it’s because it was tossed in a vault and kept from view for more than forty years. Criterion’s new disc is a wonderful surprise that does the movie justice.
Show Boat
Blu-ray
The Criterion Collection 1021
1936 / B&w / 1:37 Academy / 113 min. / available through The Criterion Collection / Street Date March 31, 2020 / 39.95
Starring: Irene Dunne, Allan Jones, Charles Winninger, Paul Robeson, Helen Morgan, Helen Westley, Queenie Smith, Sammy White, Donald Cook, Hattie McDaniel, Arthur Hohl, Charles B. Middleton, J. Farrell MacDonald, Clarence Muse, Eddie “Rochester” Anderson.
Cinematography: John J. Mescall
Original Music: Jerome Kern and Lyrics Oscar Hammerstein II
Written by Oscar Hammerstein II from the...
Show Boat
Blu-ray
The Criterion Collection 1021
1936 / B&w / 1:37 Academy / 113 min. / available through The Criterion Collection / Street Date March 31, 2020 / 39.95
Starring: Irene Dunne, Allan Jones, Charles Winninger, Paul Robeson, Helen Morgan, Helen Westley, Queenie Smith, Sammy White, Donald Cook, Hattie McDaniel, Arthur Hohl, Charles B. Middleton, J. Farrell MacDonald, Clarence Muse, Eddie “Rochester” Anderson.
Cinematography: John J. Mescall
Original Music: Jerome Kern and Lyrics Oscar Hammerstein II
Written by Oscar Hammerstein II from the...
- 3/21/2020
- by Glenn Erickson
- Trailers from Hell
One of the best and most melodic of filmic transpositions from Broadway, James Whale’s beautifully directed movie showcases all-time great performances by Irene Dunne, Paul Robeson, Helen Morgan, Hattie McDaniel, and Charles Winninger. If you didn’t grow up with an awareness of this 1936 show, it’s because it was tossed in a vault and kept from view for more than forty years. Criterion’s new disc is a wonderful surprise that does the movie justice.
Show Boat
Blu-ray
The Criterion Collection 1021
1936 / B&w / 1:37 Academy / 113 min. / available through The Criterion Collection / Street Date March 31, 2020 / 39.95
Starring: Irene Dunne, Allan Jones, Charles Winninger, Paul Robeson, Helen Morgan, Helen Westley, Queenie Smith, Sammy White, Donald Cook, Hattie McDaniel, Arthur Hohl, Charles B. Middleton, J. Farrell MacDonald, Clarence Muse, Eddie “Rochester” Anderson.
Cinematography: John J. Mescall
Original Music: Jerome Kern and Lyrics Oscar Hammerstein II
Written by Oscar Hammerstein II from the...
Show Boat
Blu-ray
The Criterion Collection 1021
1936 / B&w / 1:37 Academy / 113 min. / available through The Criterion Collection / Street Date March 31, 2020 / 39.95
Starring: Irene Dunne, Allan Jones, Charles Winninger, Paul Robeson, Helen Morgan, Helen Westley, Queenie Smith, Sammy White, Donald Cook, Hattie McDaniel, Arthur Hohl, Charles B. Middleton, J. Farrell MacDonald, Clarence Muse, Eddie “Rochester” Anderson.
Cinematography: John J. Mescall
Original Music: Jerome Kern and Lyrics Oscar Hammerstein II
Written by Oscar Hammerstein II from the...
- 3/21/2020
- by Glenn Erickson
- Trailers from Hell
Universal Horror Collection: Vol. 1
Blu ray
Shout! Factory
1934, ’35, ’36, ’40 / 1.33 : 1 / 66 / 61 / 79 / 70 min.
Starring Boris Karloff, Bela Lugosi
Cinematography by John J. Mescall, Charles Stumar, George Robinson, Elwood Bredell
Directed by Edgar G. Ulmer, Lew Landers, Lambert Hillyer, Arthur Lubin
Like the cat who swallowed the canary, Boris Karloff made for a serenely sinister antagonist. Even when portraying bloodthirsty devils like the vampire Gorca in The Three Faces of Fear or a debauched satanist looking for trouble in The Black Cat, “Dear Boris” was the very model of a well-mannered monster.
Bela Lugosi, Karloff’s unofficial rival on the Universal lot, showed similar restraint in his star-making turn as Dracula – but the same halting, imperious manner that gave otherworldly dignity to the Count would typecast Lugosi as a kind of oddball antihero – the cultivated eccentric driven to madness or worse. He approached each of those roles with a manic intensity that might net...
Blu ray
Shout! Factory
1934, ’35, ’36, ’40 / 1.33 : 1 / 66 / 61 / 79 / 70 min.
Starring Boris Karloff, Bela Lugosi
Cinematography by John J. Mescall, Charles Stumar, George Robinson, Elwood Bredell
Directed by Edgar G. Ulmer, Lew Landers, Lambert Hillyer, Arthur Lubin
Like the cat who swallowed the canary, Boris Karloff made for a serenely sinister antagonist. Even when portraying bloodthirsty devils like the vampire Gorca in The Three Faces of Fear or a debauched satanist looking for trouble in The Black Cat, “Dear Boris” was the very model of a well-mannered monster.
Bela Lugosi, Karloff’s unofficial rival on the Universal lot, showed similar restraint in his star-making turn as Dracula – but the same halting, imperious manner that gave otherworldly dignity to the Count would typecast Lugosi as a kind of oddball antihero – the cultivated eccentric driven to madness or worse. He approached each of those roles with a manic intensity that might net...
- 6/22/2019
- by Charlie Largent
- Trailers from Hell
One of the quirks of Il Cinema Ritrovato, Bologna's annual jamboree celebrating restored or rediscovered movies, is that expensive products of the Hollywood studio system can be just as obscure and hard-to-see as low-budget oddities, foreign arthouse affairs and forgotten silents from a hundred years ago. Dave Kehr's retrospective of neglected items from Universal's vaults demonstrates this clearly.James Whale always liked to say By Candlelight was his favorite of his own films, bypassing the more celebrated Frankenstein films. It's a romantic comedy of confused identities and it's no surprise that P.G. Wodehouse had a hand in the stage source.But in this movie, when a butler impersonates his master in order to seduce a wealthy lady who turns out to be a maid impersonating her mistress, all the irony of Wodehouse's inversion of traditional ideas about class has gone. All right, so George Orwell argued persuasively that Wodehouse...
- 7/6/2017
- MUBI
Edgar G. Ulmer movies on TCM: 'The Black Cat' & 'Detour' Turner Classic Movies' June 2017 Star of the Month is Audrey Hepburn, but Edgar G. Ulmer is its film personality of the evening on June 6. TCM will be presenting seven Ulmer movies from the mid-1930s to the mid-1960s, including his two best-known efforts: The Black Cat (1934) and Detour (1945). The Black Cat was released shortly before the officialization of the Christian-inspired Production Code, which would castrate American filmmaking – with a few clever exceptions – for the next quarter of a century. Hence, audiences in spring 1934 were able to witness satanism in action, in addition to other bizarre happenings in an art deco mansion located in an isolated area of Hungary. Sporting a David Bowie hairdo, Boris Karloff is at his sinister best in The Black Cat (“Do you hear that, Vitus? The phone is dead. Even the phone is dead”), ailurophobic (a.
- 6/7/2017
- by Andre Soares
- Alt Film Guide
Ernst Lubitsch: The movies' lost 'Touch.' Ernst Lubitsch movies on TCM: Classics of a bygone era Ernst Lubitsch and William Cameron Menzies were Turner Classic Movies' “stars” on Jan. 28, '16. (This is a fully revised and expanded version of a post published on that day.) Lubitsch had the morning/afternoon, with seven films; Menzies had the evening/night, also with seven features. (TCM's Ernst Lubitsch schedule can be found further below.) The forgotten 'Touch' As a sign of the times, Ernst Lubitsch is hardly ever mentioned whenever “connoisseurs” (between quotes) discuss Hollywood movies of the studio era. But why? Well, probably because The Lubitsch Touch is considered passé at a time when the sledgehammer approach to filmmaking is deemed “fresh,” “innovative,” “cool,” and “daring” – as if a crass lack of subtlety in storytelling were anything new. Minus the multimillion-dollar budgets, the explicit violence and gore, and the overbearing smugness passing for hipness,...
- 1/31/2016
- by Andre Soares
- Alt Film Guide
John Mescall: Now McCann’s national Ecd
Creative agency McCann has merged its Sydney and Melbourne creative operations with John Mescall leading the team as national executive creative director.
The move follows the departure of McCann Sydney’s Ecd Oliver Maisey, who left the agency in November.
The restructure comes amidst speculation that the agency is set to lose key Melbourne client Holden.
Mescall, previously Melbourne based, will now spend two to three days a week in Sydney.
Mescall joined from Smart agency in September 2011 following a reverse takeover by McCann which also saw Smart’s CEO Ben Lilley take the helm from Chris Mort, McCann’s then CEO and chairman.
Mescall said the restructure was not directly linked to Maisey’s departure. “Ollie left for personal reasons and when we were deciding what to do with that position, it fell into place that the best thing for us...
Creative agency McCann has merged its Sydney and Melbourne creative operations with John Mescall leading the team as national executive creative director.
The move follows the departure of McCann Sydney’s Ecd Oliver Maisey, who left the agency in November.
The restructure comes amidst speculation that the agency is set to lose key Melbourne client Holden.
Mescall, previously Melbourne based, will now spend two to three days a week in Sydney.
Mescall joined from Smart agency in September 2011 following a reverse takeover by McCann which also saw Smart’s CEO Ben Lilley take the helm from Chris Mort, McCann’s then CEO and chairman.
Mescall said the restructure was not directly linked to Maisey’s departure. “Ollie left for personal reasons and when we were deciding what to do with that position, it fell into place that the best thing for us...
- 1/31/2013
- by mumbrella
- Encore Magazine
In this roundJohn Mescall
In this round up from the Encore and Mumbrella annual, we celebrate the nicest people working in the industry.
1. John Mescall, Ecd, McCann Australia
When was the last time you cried watching an ad? Mescall was behind The Impossible Orchestra – a 24-hour musical tribute to the 2.6m Australians who take care of sick or disabled loved ones – which got the audience blubbing. It was a campaign with heart, and that’s what Mescall (who devotes lots of his time working with charities) is all about. A genuine, bullshit-free bloke with bags of talent.
2. Mark Coad, CEO, PHd Australia
Unassuming and mild-mannered, Coad is not your typical big-talking CEO. And yet he could not have turned around former agency Omd without making some tough decisions. One of the most accomplished media operators in Australia, the Melburnian leads with an assured lack of fuss.
3. Suzie Shaw, MD, Host...
In this round up from the Encore and Mumbrella annual, we celebrate the nicest people working in the industry.
1. John Mescall, Ecd, McCann Australia
When was the last time you cried watching an ad? Mescall was behind The Impossible Orchestra – a 24-hour musical tribute to the 2.6m Australians who take care of sick or disabled loved ones – which got the audience blubbing. It was a campaign with heart, and that’s what Mescall (who devotes lots of his time working with charities) is all about. A genuine, bullshit-free bloke with bags of talent.
2. Mark Coad, CEO, PHd Australia
Unassuming and mild-mannered, Coad is not your typical big-talking CEO. And yet he could not have turned around former agency Omd without making some tough decisions. One of the most accomplished media operators in Australia, the Melburnian leads with an assured lack of fuss.
3. Suzie Shaw, MD, Host...
- 12/28/2012
- by Luke
- Encore Magazine
McCann Melbourne has won its first award for its Dumb Ways To Die viral video for Melbourne’s Metro Trains.
The work, which has already delivered more than 32m views on YouTube, was voted ad of the month for November by Mumbrella’s readers
The musical cartoon, which aims to curb preventable train deaths is the fastest spreading Australian viral brand hit of all time.
The ad narrowly beat Bmf’s work for The Smith Family in the voting.
Credits:
Executive Creative Director: John Mescall Creative Team: John Mescall, Pat Baron Animation: Julian Frost Digital Team: Huey Groves, Christian Stocker Group Account Director: Adrian Mills Account Director: Alec Hussain Senior Account Manager: Tamara Broman Senior Producer: Mark Bradley Producer: Cinnamon Darvall Composer and producer: Oliver McGill
Metro Trains
General Manager, Corporate Relations: Leah Waymark Marketing Manager: Chloe Alsop
The ad narrowly beat Bmf’s work for The Smith Family.
Supported...
The work, which has already delivered more than 32m views on YouTube, was voted ad of the month for November by Mumbrella’s readers
The musical cartoon, which aims to curb preventable train deaths is the fastest spreading Australian viral brand hit of all time.
The ad narrowly beat Bmf’s work for The Smith Family in the voting.
Credits:
Executive Creative Director: John Mescall Creative Team: John Mescall, Pat Baron Animation: Julian Frost Digital Team: Huey Groves, Christian Stocker Group Account Director: Adrian Mills Account Director: Alec Hussain Senior Account Manager: Tamara Broman Senior Producer: Mark Bradley Producer: Cinnamon Darvall Composer and producer: Oliver McGill
Metro Trains
General Manager, Corporate Relations: Leah Waymark Marketing Manager: Chloe Alsop
The ad narrowly beat Bmf’s work for The Smith Family.
Supported...
- 12/12/2012
- by Georgina Pearson
- Encore Magazine
Regional marketing magazine Campaign Asia has released the shortlists for its annual awards.
In the running for creative agency of the year are Clemenger Bbdo, Ddb, Leo Burnett, Ogilvy Sydney, The Monkeys and Whybins, while Carat, Match, Omd, Phd and Um are competing for media agency of the year.
The full shortlist for Australian and New Zealand agencies:
Australia Creative Agency of the Year
Clemenger Bbdo Australia Ddb Australia Leo Burnett Ogilvy Sydney The Monkeys WhybinTBWA Sydney
New Zealand Creative Agency of the Year
Colenso Bbdo Ddb Group New Zealand DraftFCB Nz Special Group WhybinTBWADAN Auckland
Australia Media Agency of the Year
Carat Australia Match Media Omd Australia Phd Australia Um Australia
New Zealand Media Agency of the Year
Carat New Zealand Naked Communication Nz Omd New Zealand SparkPHD
Australia Digital Agency of the Year
Digital Arts Network Australia DTDigital Spinifex Group Text100 Australia Visual Jazz Isobar
New Zealand Digital...
In the running for creative agency of the year are Clemenger Bbdo, Ddb, Leo Burnett, Ogilvy Sydney, The Monkeys and Whybins, while Carat, Match, Omd, Phd and Um are competing for media agency of the year.
The full shortlist for Australian and New Zealand agencies:
Australia Creative Agency of the Year
Clemenger Bbdo Australia Ddb Australia Leo Burnett Ogilvy Sydney The Monkeys WhybinTBWA Sydney
New Zealand Creative Agency of the Year
Colenso Bbdo Ddb Group New Zealand DraftFCB Nz Special Group WhybinTBWADAN Auckland
Australia Media Agency of the Year
Carat Australia Match Media Omd Australia Phd Australia Um Australia
New Zealand Media Agency of the Year
Carat New Zealand Naked Communication Nz Omd New Zealand SparkPHD
Australia Digital Agency of the Year
Digital Arts Network Australia DTDigital Spinifex Group Text100 Australia Visual Jazz Isobar
New Zealand Digital...
- 11/26/2012
- by Robin Hicks
- Encore Magazine
The views amassed on YouTube by Metro Trains’ Dumb Ways To Die viral has passed the population of Australia.
Launched just a week ago, the video – created by McCann Melbourne – has been watched 22.3m times, at the time of writing.
Paid media behind the campaign started in the middle of last week, with ads running locally in newspapers in Melbourne, such as commuter paper mX and, today, The Herald Sun.
The tune is being played without lyrics at train stations in Melbourne.
Dumb Ways To Die in The Herald Sun today
“Metro train staff are used to receiving negative feedback from the public. People never say thank you if a train is on time,” John Mescall, the Ecd of McCann WorldGroup Australia, told Mumbrella today. “But they tell me that for once they’ve been receiving positive comments from the public.”
“They’ve even noticed people smiling while standing on...
Launched just a week ago, the video – created by McCann Melbourne – has been watched 22.3m times, at the time of writing.
Paid media behind the campaign started in the middle of last week, with ads running locally in newspapers in Melbourne, such as commuter paper mX and, today, The Herald Sun.
The tune is being played without lyrics at train stations in Melbourne.
Dumb Ways To Die in The Herald Sun today
“Metro train staff are used to receiving negative feedback from the public. People never say thank you if a train is on time,” John Mescall, the Ecd of McCann WorldGroup Australia, told Mumbrella today. “But they tell me that for once they’ve been receiving positive comments from the public.”
“They’ve even noticed people smiling while standing on...
- 11/25/2012
- by Robin Hicks
- Encore Magazine
TinPan Orange singer Emily Lubitz
The singer of the song on the Dumb Ways To Die viral video, who tried to keep her identity a secret because she did not want to be associated with advertising, has said she performed the song because she had “bills to pay”.
Emily Lubitz, lead singer of Melbourne indie band TinPan Orange, told Triple J: ”I don’t usually do advertising work. But Ollie [McGill of The Cat Empire] and I are old friends. He called and said he had some session work. We’ve done creative stuff together in the past.”
“I’ve got bills to pay,” she said.
“I didn’t particularly want to put my name to it. Advertising is not what I sing about usually. But when the video went viral, I thought that if this can help people get behind the other work I’ve done, then why not.”
Lubitz said she probably would...
The singer of the song on the Dumb Ways To Die viral video, who tried to keep her identity a secret because she did not want to be associated with advertising, has said she performed the song because she had “bills to pay”.
Emily Lubitz, lead singer of Melbourne indie band TinPan Orange, told Triple J: ”I don’t usually do advertising work. But Ollie [McGill of The Cat Empire] and I are old friends. He called and said he had some session work. We’ve done creative stuff together in the past.”
“I’ve got bills to pay,” she said.
“I didn’t particularly want to put my name to it. Advertising is not what I sing about usually. But when the video went viral, I thought that if this can help people get behind the other work I’ve done, then why not.”
Lubitz said she probably would...
- 11/21/2012
- by Robin Hicks
- Encore Magazine
In this guest post, John Mescall, the creator of the most successful viral ad in Australian history, reveals its secrets.
How did Dumb Ways to Die become Australia’s most successful viral brand video ever? That’s a very good question, and while I don’t think I have a definitive answer, I can at least tell you what we did and why we did it. Maybe it’ll help.
A lot of people think that ‘going viral’ is some totally random occurrence that you can neither plan for, nor anticipate. But while it’s true that you can never really be sure how successful you’re going to be, there are a few things you can do to at least maximise your chances of success.
Firstly, we had a good idea. That bit’s critical obviously. But this idea came from an absolute truth: trains are the most predictable things on earth,...
How did Dumb Ways to Die become Australia’s most successful viral brand video ever? That’s a very good question, and while I don’t think I have a definitive answer, I can at least tell you what we did and why we did it. Maybe it’ll help.
A lot of people think that ‘going viral’ is some totally random occurrence that you can neither plan for, nor anticipate. But while it’s true that you can never really be sure how successful you’re going to be, there are a few things you can do to at least maximise your chances of success.
Firstly, we had a good idea. That bit’s critical obviously. But this idea came from an absolute truth: trains are the most predictable things on earth,...
- 11/19/2012
- by Robin Hicks
- Encore Magazine
Metro Trains’ ‘Dumb ways to die’ cartoon is the fastest spreading Australian viral brand hit of all time, YouTube has confirmed.
The catchy three-minute video launched on Friday, and has since registered 4.7m (updated: 8m) views on YouTube.
The film trumps other Australian virals ads, such as the Lambassador Sam Kekovich ’chop hit’, ‘It’s a snap’ for Central Institute of Technology and a spoof of Carly Rae Jepson’s hit single ‘Call Me Maybe’ by Nova FM.
Dumb ways to die was watched 2.3m times in just 48 hours, with no spend on media to bump up traffic numbers.
YouTube Australia’s Karen Stocks told Mumbrella that this video is unusual in the high number of views on people’s mobile devices.
YouTube stats on Dumb ways to die
She said: “The number of views on mobile devices has been staggering. Far more than we’ve seen in the past for other viral videos.
The catchy three-minute video launched on Friday, and has since registered 4.7m (updated: 8m) views on YouTube.
The film trumps other Australian virals ads, such as the Lambassador Sam Kekovich ’chop hit’, ‘It’s a snap’ for Central Institute of Technology and a spoof of Carly Rae Jepson’s hit single ‘Call Me Maybe’ by Nova FM.
Dumb ways to die was watched 2.3m times in just 48 hours, with no spend on media to bump up traffic numbers.
YouTube Australia’s Karen Stocks told Mumbrella that this video is unusual in the high number of views on people’s mobile devices.
YouTube stats on Dumb ways to die
She said: “The number of views on mobile devices has been staggering. Far more than we’ve seen in the past for other viral videos.
- 11/19/2012
- by Robin Hicks
- Encore Magazine
A safety video for Melbourne’s Metro Trains has gone viral.
The three-minute musical cartoon, which is designed to curb preventable train-related deaths, has amassed 2.3m views on YouTube in 48 hours – with no media spend. (9.30am November 19 update: 4.7m views now)
Since it launched at the end of last week, ‘Dumb ways to die’ has been ‘liked’ on YouTube 42,000 times – more than double that of another popular Australian ad to go viral, ‘Beer chase’ for Carlton Draught.
The song, sung by an unknown Melbourne artist, is currently ranked fifth in the singer/songwriter category of iTunes.
The video was on the front page of Reddit for six hours, and “has gone nuts on Tumblr”, according to the man who wrote the ad, McCann Ecd John Mescall.
He told Mumbrella on Sunday: “Of course, we wanted it to go viral, but it’s rare that all the elements you need fit into place.
The three-minute musical cartoon, which is designed to curb preventable train-related deaths, has amassed 2.3m views on YouTube in 48 hours – with no media spend. (9.30am November 19 update: 4.7m views now)
Since it launched at the end of last week, ‘Dumb ways to die’ has been ‘liked’ on YouTube 42,000 times – more than double that of another popular Australian ad to go viral, ‘Beer chase’ for Carlton Draught.
The song, sung by an unknown Melbourne artist, is currently ranked fifth in the singer/songwriter category of iTunes.
The video was on the front page of Reddit for six hours, and “has gone nuts on Tumblr”, according to the man who wrote the ad, McCann Ecd John Mescall.
He told Mumbrella on Sunday: “Of course, we wanted it to go viral, but it’s rare that all the elements you need fit into place.
- 11/17/2012
- by Robin Hicks
- Encore Magazine
McCann Melbourne has launched a campaign for Metro Trains to curb the number of train-related deaths in Victoria.
A three-minute animated music video, written by McCann Ecd John Mescall, is the centre piece of the campaign. The video highlights the many dumb ways there are to die, with being hit by a train – a very preventable death – among them.
Mescall said: “We’ve got people eating superglue, sticking forks in toasters and selling both their kidneys. But truth is indeed stranger than fiction, and we still couldn’t come up with dumber ways to die than driving around boomgates and all the other things people do to put themselves in harm’s way around trains. The aim of this campaign is to engage an audience that really doesn’t want to hear any kind of safety message – and we think dumb ways to die will.”
The song is downloadable to iTunes via DumbWaysToDie.
A three-minute animated music video, written by McCann Ecd John Mescall, is the centre piece of the campaign. The video highlights the many dumb ways there are to die, with being hit by a train – a very preventable death – among them.
Mescall said: “We’ve got people eating superglue, sticking forks in toasters and selling both their kidneys. But truth is indeed stranger than fiction, and we still couldn’t come up with dumber ways to die than driving around boomgates and all the other things people do to put themselves in harm’s way around trains. The aim of this campaign is to engage an audience that really doesn’t want to hear any kind of safety message – and we think dumb ways to die will.”
The song is downloadable to iTunes via DumbWaysToDie.
- 11/16/2012
- by Robin Hicks
- Encore Magazine
Charles Cadell
McCann’s regional boss Charles Cadell expects the ad agency network’s Australian operation to be a top three agency by this time next year.
He said the agency, which has recently had its first anniversary since the merger with Smart in a reverse takeover, is “chalk and cheese” compared to the McCann of old.
“The issue pre-merger was growth,” Cadell told Mumbrella. “We just weren’t winning new business and bringing in revenue. So any improvement would only come about by squeezing costs. You can only do that for so long before the product starts to suffer.”
“We made the Smart acquisition for two reasons,” he said. “Frankly, because McCann was broken. And because we wanted to capitalize on the scale in this market, where there is a good opportunity for growth with the right elements in place.”
Cadell says the agency has shown “fantastic progress” in recent months,...
McCann’s regional boss Charles Cadell expects the ad agency network’s Australian operation to be a top three agency by this time next year.
He said the agency, which has recently had its first anniversary since the merger with Smart in a reverse takeover, is “chalk and cheese” compared to the McCann of old.
“The issue pre-merger was growth,” Cadell told Mumbrella. “We just weren’t winning new business and bringing in revenue. So any improvement would only come about by squeezing costs. You can only do that for so long before the product starts to suffer.”
“We made the Smart acquisition for two reasons,” he said. “Frankly, because McCann was broken. And because we wanted to capitalize on the scale in this market, where there is a good opportunity for growth with the right elements in place.”
Cadell says the agency has shown “fantastic progress” in recent months,...
- 11/12/2012
- by Robin Hicks
- Encore Magazine
At 5pm today, the final note was played by the Impossible Orchestra, a 24-hour musical tribute to the 2.6m carers in Australia who look after their sick, aged or disabled loved ones.
The musical marathon, which took place in Melbourne’s Hamer Hall, was a metaphor for the ongoing sacrifice made by Australia’s carers, for government backed charity CareAware.
The event was performed by Melbourne Symphony Orchestra, Orchestra Victoria and the Australian National Academy of Music, with contributions from politicians, actors and comedians including Shaun Micallef, Josh Thomas and Charlie Pickering.
Interspersed with classical pieces by the likes of Vivaldi, Beethoven and Tchaikovsky, were video tributes to some of Australia’s carers.
The event was devised by McCann Melbourne.
Credits:
Executive Creative Director: John Mescall
Creative Team: Pat Baron, Matt Stoddart, Natasha Wood
Designers: Pat Baron, Cayne Snowden, Scott Hall
Producers: Jo Alach, Pauline McMillan
Group Account Director: Adrian...
The musical marathon, which took place in Melbourne’s Hamer Hall, was a metaphor for the ongoing sacrifice made by Australia’s carers, for government backed charity CareAware.
The event was performed by Melbourne Symphony Orchestra, Orchestra Victoria and the Australian National Academy of Music, with contributions from politicians, actors and comedians including Shaun Micallef, Josh Thomas and Charlie Pickering.
Interspersed with classical pieces by the likes of Vivaldi, Beethoven and Tchaikovsky, were video tributes to some of Australia’s carers.
The event was devised by McCann Melbourne.
Credits:
Executive Creative Director: John Mescall
Creative Team: Pat Baron, Matt Stoddart, Natasha Wood
Designers: Pat Baron, Cayne Snowden, Scott Hall
Producers: Jo Alach, Pauline McMillan
Group Account Director: Adrian...
- 10/28/2012
- by Robin Hicks
- Encore Magazine
Clemenger Bbdo Melbourne was named agency of the year at the Melbourne Advertising & Design Club Awards tonight.
The agency won top honours for the second year running. However, rival Gpy&R Melbourne – which won more lions at Cannes this year than any Australian agency – did not enter for the second consecutive year. Last year, Patts Ecd Ben Coulson cited cost reasons for not supporting the event, which is Melbourne’s top awards show.
The awards list in full:
The Adstream Award for Agency of the Year
Winner
Clemenger Bbdo Melbourne
The Madc Award for Best in Show
Winner
Guilt Trips V/Line Agency McCann
The Madc Award for Lifetime Achievement
Winner
Scott Whybin, Whybin Tbwa
The Blackley Award for Creative Leader of the Year
Winner
Jason Williams, Leo Burnett
The Madc Award for Client of the Year
Winner
Carlton United Brewers
The Exit Films Award for Best Junior
Winners
Jono...
The agency won top honours for the second year running. However, rival Gpy&R Melbourne – which won more lions at Cannes this year than any Australian agency – did not enter for the second consecutive year. Last year, Patts Ecd Ben Coulson cited cost reasons for not supporting the event, which is Melbourne’s top awards show.
The awards list in full:
The Adstream Award for Agency of the Year
Winner
Clemenger Bbdo Melbourne
The Madc Award for Best in Show
Winner
Guilt Trips V/Line Agency McCann
The Madc Award for Lifetime Achievement
Winner
Scott Whybin, Whybin Tbwa
The Blackley Award for Creative Leader of the Year
Winner
Jason Williams, Leo Burnett
The Madc Award for Client of the Year
Winner
Carlton United Brewers
The Exit Films Award for Best Junior
Winners
Jono...
- 10/4/2012
- by Robin Hicks
- Encore Magazine
A new campaign for Melbourne Metro aims to communicate the improved service across the rail network.
The work, entitled Love and Religion, was created by McCann Melbourne and suggests that the train is the fastest way to travel to avoid Melbourne’s heavy traffic. It features carriages full of vicars and brides, with the tag line “get there sooner.’
John Mescall, McCann executive creative director added: “Train carriages full of brides and priests. At first glance, it may seem like we’re exaggerating for effect. But anyone who’s tried to drive across Melbourne lately wouldn’t be at all surprised if this kind of thing becomes commonplace.”
The campaign is running in outdoor and press over the next month.
Credits
Executive Creative Director: John Mescall
Creative Director: Annie Price
Creative Team: Pat Baron, Daniele Milazzo, Jake McLennan
Group Account Director: Adrian Mills
Senior Account Manager: Tamara Broman
Photographer: Garth...
The work, entitled Love and Religion, was created by McCann Melbourne and suggests that the train is the fastest way to travel to avoid Melbourne’s heavy traffic. It features carriages full of vicars and brides, with the tag line “get there sooner.’
John Mescall, McCann executive creative director added: “Train carriages full of brides and priests. At first glance, it may seem like we’re exaggerating for effect. But anyone who’s tried to drive across Melbourne lately wouldn’t be at all surprised if this kind of thing becomes commonplace.”
The campaign is running in outdoor and press over the next month.
Credits
Executive Creative Director: John Mescall
Creative Director: Annie Price
Creative Team: Pat Baron, Daniele Milazzo, Jake McLennan
Group Account Director: Adrian Mills
Senior Account Manager: Tamara Broman
Photographer: Garth...
- 8/14/2012
- by Cathie McGinn
- Encore Magazine
Sister agencies McCann and Um have got behind a campaign for organ donation led by a former employee who is currently awaiting a life saving transplant.
Until becoming too ill to work, Chapman was an account executive at Um. He created a film encouraging organ donation earlier this year.
McCann has created a Tvc, cut from the film and launched a website aimed to get people talking about the importance of organ donation.
The site, DontBuryMe, is provocatively titled to encourage people to consider how many organs are wasted by being buried each year, as a result of people failing to register for organ donation or to tell their next of kin of their wishes. Um is aiming to get a TV screening for the ad, and has submitted it to the networks as a Community Service Announcement and is encouraging media owners to donate their inventory.
Chapman needs a...
Until becoming too ill to work, Chapman was an account executive at Um. He created a film encouraging organ donation earlier this year.
McCann has created a Tvc, cut from the film and launched a website aimed to get people talking about the importance of organ donation.
The site, DontBuryMe, is provocatively titled to encourage people to consider how many organs are wasted by being buried each year, as a result of people failing to register for organ donation or to tell their next of kin of their wishes. Um is aiming to get a TV screening for the ad, and has submitted it to the networks as a Community Service Announcement and is encouraging media owners to donate their inventory.
Chapman needs a...
- 8/8/2012
- by Cathie McGinn
- Encore Magazine
Care Aware: supports 2.6m Australian carers
Actor and author William McInnes is the face of a new campaign to acknowledge the contribution carers make to society.
The first phase of a campaign for Care Aware by McCann centres on the website Careaware.com.au, which provides resources to help carers, information on how to become a ‘Care Aware Workplace’, and encourages social interaction to help spread the Care Aware message.
The site also features a number of videos that showcase Care Aware’s work.
McInnes said: “Many Australians don’t realize it, but at some stage in our lives we are statistically likely to become a carer for a family member, or require caring ourselves. This is why it is so important that we as a nation understand what caring is and what it involves.”
Another key part of the campaign is a continuous 24-hour symphonic concert in October at Melbourne’s prestigious Hamer Hall.
Actor and author William McInnes is the face of a new campaign to acknowledge the contribution carers make to society.
The first phase of a campaign for Care Aware by McCann centres on the website Careaware.com.au, which provides resources to help carers, information on how to become a ‘Care Aware Workplace’, and encourages social interaction to help spread the Care Aware message.
The site also features a number of videos that showcase Care Aware’s work.
McInnes said: “Many Australians don’t realize it, but at some stage in our lives we are statistically likely to become a carer for a family member, or require caring ourselves. This is why it is so important that we as a nation understand what caring is and what it involves.”
Another key part of the campaign is a continuous 24-hour symphonic concert in October at Melbourne’s prestigious Hamer Hall.
- 8/3/2012
- by Robin Hicks
- Encore Magazine
So three months ago, we made something of a leap when we launched an iPad edition of Mumbrella’s sister title Encore magazine.
Today we’re making another leap – we’re making it free. You can find it on the App Store here.
At the time, I promised to share what we learned along the way – and our numbers, no matter “how embarrassingly small”. And I’ll do that in a moment.
A lot has happened since then, and we’ve learned a lot.
For starters, I’m still in love with the iPad as a means of delivering a magazine.
When you’re writing about visual content such as ads, it makes a huge difference to be able to play them right there. And the experience of reading longer pieces beats doing it on your average website.
I’ve also found myself in various conversations – including at the Oomph-curated...
Today we’re making another leap – we’re making it free. You can find it on the App Store here.
At the time, I promised to share what we learned along the way – and our numbers, no matter “how embarrassingly small”. And I’ll do that in a moment.
A lot has happened since then, and we’ve learned a lot.
For starters, I’m still in love with the iPad as a means of delivering a magazine.
When you’re writing about visual content such as ads, it makes a huge difference to be able to play them right there. And the experience of reading longer pieces beats doing it on your average website.
I’ve also found myself in various conversations – including at the Oomph-curated...
- 7/9/2012
- by mumbrella
- Encore Magazine
A new campaign for Victoria’s regional train operator attempts to guilt trip city-dwellers into catching up with their friends and family in the country.
The campaign for V/Line, created by McCann and Mrm, includes press, radio, outdoor, online and Dm, that will enable users to send a personalised guilt trip message to friends via the website vline.com.au/guilttrips or buy a ticket for a city friend.
Paul Matthews, Gm of marketing and stakeholder relations at V/Line, said: “Growing the ‘visiting family & friends’ segment is a key focus for V/Line. This market provides a huge boost to regional economies and is an important part of the Victorian State Government’s regional strategy. As every country person knows, it’s not always easy to get their friends and family in city to come and visit. A well-laid Guilt Trip is a great way of getting your...
The campaign for V/Line, created by McCann and Mrm, includes press, radio, outdoor, online and Dm, that will enable users to send a personalised guilt trip message to friends via the website vline.com.au/guilttrips or buy a ticket for a city friend.
Paul Matthews, Gm of marketing and stakeholder relations at V/Line, said: “Growing the ‘visiting family & friends’ segment is a key focus for V/Line. This market provides a huge boost to regional economies and is an important part of the Victorian State Government’s regional strategy. As every country person knows, it’s not always easy to get their friends and family in city to come and visit. A well-laid Guilt Trip is a great way of getting your...
- 5/31/2012
- by Colin Delaney
- Encore Magazine
Melbourne train operator Metro Trains has launched a new campaign to encourage footy fans to get the train to games, rather than drive.
Chloe Alsop, marketing manager Metro Trains, said: “Every seasoned football fan knows the pain involved in driving to a footy match in Melbourne. At Metro we’re constantly improving the train service in Melbourne, not just for weekday commuters but also for all major public events, especially the footy. We’re very proud that we could partner with the Afl and the footy clubs to bring this campaign to life.”
John Mescall, Ecd of McCann, the agency behind the campaign, added: “This is an exciting campaign in a couple of ways. Firstly, we Melbournians turn up to the footy in mind-bogglingly huge numbers, and it’s nice to be able to acknowledge the fact that (despite the odd grumble) Metro does a bloody good job of getting us there and home again.
Chloe Alsop, marketing manager Metro Trains, said: “Every seasoned football fan knows the pain involved in driving to a footy match in Melbourne. At Metro we’re constantly improving the train service in Melbourne, not just for weekday commuters but also for all major public events, especially the footy. We’re very proud that we could partner with the Afl and the footy clubs to bring this campaign to life.”
John Mescall, Ecd of McCann, the agency behind the campaign, added: “This is an exciting campaign in a couple of ways. Firstly, we Melbournians turn up to the footy in mind-bogglingly huge numbers, and it’s nice to be able to acknowledge the fact that (despite the odd grumble) Metro does a bloody good job of getting us there and home again.
- 5/4/2012
- by Robin Hicks
- Encore Magazine
McCann has launched the latest incarnation of the ‘Should’ve gone to Specsavers’ campaign with a series of bus shelter executions for the eyewear retailers.
The posters were printed to look like there was someone on the other side who’d mistaken the bus shelter for another similarly shaped object in the city – a vending machine, an Atm and a door.
“Specsavers’ iconic positioning allows us to continue to create entertaining and fun ads that resonate with consumers,” John Mescall, Ecd at McCann Australia & New Zealand, said. “Outdoor is a great medium for Specsavers, as this is exactly where poor eyesight can lead you astray.”
The campaign comes not long after McCann’s ‘Big Rock’ execution for Specsavers was exported for use in Ireland.
Credits:
Executive Creative Director: John Mescall
Senior Creative: Patrick Baron
Photographer: Stuart Crossett
Account Director: Aimee Tarulli
Senior Account Manager: Gemma Bodinner
Media Agency: MediaCom...
The posters were printed to look like there was someone on the other side who’d mistaken the bus shelter for another similarly shaped object in the city – a vending machine, an Atm and a door.
“Specsavers’ iconic positioning allows us to continue to create entertaining and fun ads that resonate with consumers,” John Mescall, Ecd at McCann Australia & New Zealand, said. “Outdoor is a great medium for Specsavers, as this is exactly where poor eyesight can lead you astray.”
The campaign comes not long after McCann’s ‘Big Rock’ execution for Specsavers was exported for use in Ireland.
Credits:
Executive Creative Director: John Mescall
Senior Creative: Patrick Baron
Photographer: Stuart Crossett
Account Director: Aimee Tarulli
Senior Account Manager: Gemma Bodinner
Media Agency: MediaCom...
- 4/20/2012
- by Robin Hicks
- Encore Magazine
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